UNDER ARMOUR
UNDER ARMOUR
During Spring 2024, I worked as a copywriter for Boston University AdLab, the largest student-run ad agency in the nation, on the Under Armour account.
Our "Embrace Your Game Face" campaign collaborated with BU students and athletes to help UA resonate with its 300+ college campuses.
Look back at our social and OOH work — video, bus shelter, billboard & jumbotron — that won our creative team "Best of Show" out of 15 teams at the AdLabbies Award Ceremony.
Credits
Art: Ellie McCarron, Sophie Wang
Copy: Gracie Davenport, Ahalya Bahuguna
Talent and Production: Danny Dolan, Nicolas Bolton, Tommie Lee, Miles Brewster, Liam Gair, Cade Webber, Michael McNair, Madison Cardaci, Evan Haber, Jonathan Tsang, Leah Hodgins, Will Loggia, Vera Sjoberg, Sarah Coleman, Astro Talker
Strategy: Isabella Merena and Annie Guo
Project Manager: Will Chapman
Account Executive: Chloe Patel
